Looking forward to the Gathering in a few weeks. In advance I thought I’d share some work we did as a CoTech collaboration with Outlandish, Agile, Wave, Co-operative Web, Go Free Range & Small Axe in preparation for discussions with Coop Group. We created a short deck to showcase the Software Development Services within CoTech which you can access here: [https://software.coops.tech/]
In preparing this deck we interviewed a range of CoTech members and drew out common threads around messaging, identity and values so happy to share this in more detail during the Gathering. We will likely not join the specific hack on Branding, comms & marketing but very happy to update at the start on any work we’ve done to date which might be useful!
Hi Cat, thanks for sharing the deck and starting this thread.
Myself and Jana & Luke from Small Axe have just had a good phone call about our plans.
Yes please, we’d love to kick off on Thursday with a short presentation from you about your work to date on messaging, identity, values comms and marketing. We appreciate you may not stay in the comms hack, but would love your input to start off with.
We hear there’s another hack group working specifically on updating the Co-Tech website. Since the top job for the Comms hack is website text, there’s obvious overlap. So Small Axe will get in touch with the group working on updating the Co-Tech website and ask if the two groups can join up together for the Thursday morning session.
For the record, here’s my notes on Jana and Luke and I discussed
(Luke, Jana, please update if I forgot stuff)
Thurs am:
Join up with website update group
Find out the plans the website update groupfor the Gathering
Cat/Dot presentation
workshop exercise, approx 2 hrs, led by Jana and Luke, on who are the audiences we are trying to reach - who are the people who should be CoTech clients (we’d really like the website update group to join in this exercise)
Using results from workshop, identify specific pages of text to draft for the website
Lunchbreak
Thurs pm:
Comms hack working separately from website update group
develop elevator pitch for each of the audiences we’ve identified
break into very small groups to draft text for each page or group
share and swap drafts to polish them
Aim to end on Thursday with usable new text to give to the website update group
End of Thursday - decide how best to spend the time on Friday
Friday:
We’ll decide what Comms group does on Friday at the end of Thursday.
Options
If the web text we wrote on Thursday needs more work or polishing or testing - work on the web text
Explore what we can do to make CoTech visible to the audiences we want to reach:
is there a low-resource way, using the existing social media presence of CoTech members, to make Co-Tech visible on social media ?
what other channels can we use to reach potential clients ? e.g. how could we use mainstream media ?
We agreed that CoTech branding is ok for now and not a good use of time at this Gathering to start work on branding.
Look forward to see you all at the CoTech gathering
cheers, Lucinda
Hi Chris
Thanks
We didn’t know if your group already has a detailed plan for the two days?
Our request is that our two groups join up for Thursday morning, with everyone from both taking part in a workshop to help identify who are the audiences / potential CoTech clients.
Let us know if that could work. If we promise to make the workshop entertaining.
cheers, L
I love this project!
I saw the link with all the information and how do you set it for pitch. It looks amazing!!
It’s similar on how we are making some credentials at CambaCoop for commercial use.
I just take a quick glance at this article but it seems really complete to explain how cooperative work could be. The metaphor about the bun and how you can go over contracts with a logic of cooperative is very interesting.
Don’t get the bun only for you, share, generate more ways for take the bun…
@Neto we could check this in a deeper analysis for Facttic
. Talking early on Thursday sounds like a good plan!
