I guess A little UK co-op tour is “relationship marketing” in some way, not that that is the purpose of my trip (it’s mostly an adventure I think, keeping my mind active/challenged) - but it fits in with my whole-life approach - generally building relationships on a personal/ideological level without clear goals/outcomes and hoping/trusting that good things follow.
I recently found there is a more scientific expression of a similar concept —> Why Greatness Cannot Be Planned: The Myth of the Objective | SpringerLink (or youtube vid version https://www.youtube.com/watch?v=tZBViI8ZaU0), they say (with evidence!) that:
we would be wiser (and the outcomes better) if instead we whole-heartedly embraced serendipitous discovery and playful creativity
Which approach works in a given context or which approach you should take is an entirely different matter. Maybe cold-calling other co-ops works great!